Product Management Essentials

This workshop is designed to guide entrepreneurs in creating products that delight their customers.

Starting: 2017-06-15

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3 DAYS DEVOTED TO PRODUCTS

Today it is no great achievement to build new products. Ideas are plenty and the cost of development is constantly decreasing. What remains challenging is to build Great Products that are technically feasible, desired by the customers and at the same time viable businesses. This three day workshop provides hands-on experience with tested methods and skills used by entrepreneurs to take a product from idea to profitable business.

WHO IS IT FOR?

  • Practicing Product Managers
  • Engineers, User Researchers and Marketers who want to evolve into Product Management
  • Entrepreneurs, startup founders
  • Intrapreneurs

Product Management Fundamentals

The Big Picture of Product Management and the various approaches to developing new products. You will become capable of managing the risky process from idea to business.

  • How to describe the tasks and importance of product managers

  • What are the key phases in the product lifecycle? Address them respectively with the use of appropriate tools and methods.

  • Learn how to recognise risks and assumptions inherent to developing a new Product.

  • Learn how to present the Benefits of Solving the Problem you identified. And the learnings You’ve acquired while doing so in a clear and concise way. Convey the message faster and more impactfully.

Building Products Customers Love

Through effective customer development you will learn to create products that solve real problems for your customers.

  • How to utilize user research to understand customers’ problems and needs

  • How to employ Design Thinking to create easy to use solutions.

  • How to create prototypes, MVPs and other experiments in order to maximise learning and reduce failure rate

  • Learn the tools of the trade. Personas, Journey Mapping, Story-Boards and managing the process of building a product.

Building viable Businesses

To create a sustainable business it is not enough to create a loveable product. You need to figure out who is willing to pay for it for Your business to be sustainable. You will learn to explore and create business models to generate revenue.

  • Explore how to validate whether users are willing to become Customers who pay for Your solution

  • Learn what it takes to convert Visitors into Customers and Customers into Advocates

  • How to specify key metrics enabling you to learn from growth

  • How to set pricing and how it influences your business

Building Products that are Feasible

  • Explore how to validate whether users are willing to become Customers who pay for Your solution

  • Learn what it takes to convert Visitors into Customers and Customers into Advocates

  • How to specify key metrics enabling you to learn from growth

  • How to set pricing and how it influences your business

Tutors

Daniel has an extensive experience in managing digital products. He has worked with Prezi, Ustream and many early stage startups, as well as being a serial entrepreneur himself. He is one of the key mentors at Design Terminal’s accelerator and an experienced coach, helping product managers, founders and tech leaders achieve higher grounds through his experience and expertise.

Daniel Vattay

Product Management Coach

Mosaik Academy: Trusted by

Past participants represent top employers

Mosaik Academy is attracting top talent and professionals from Hungary and abroad. We work closely with selected entrepreneurs, startups and corporates to ensure high quality workshops and courses to the regional tech and startup scene.

FAQ

I’m managing non-digital products, can I learn from this course?

Yes. We’re exploring different approaches and how to apply them to a range of products and situations. We’ll be adapting our examples to your needs.

I’m working on a service not a product. Can I learn from this experience?

Sure. If people are going to pay for your services, then they are products in the sense that we’re using the term here.

What are we going to learn here?

We’re going through the basics of the dual track approach to product management. We’ll look at the approach and do some exercises relating to your fields, products and curiosity.

Agenda

Day One

08.30 - 9.00

Arrival

We’ll get an overview of the upcoming modules and learning goals, and an introduction to Product Management.

09.00-10.30

Introduction and Overview of the Process

We’ll get an overview of the upcoming modules and learning goals, and an introduction to Product Management.

10.30-10:50

Coffee Break

Time to network a bit and drink a Latte.

10:50-13:00

Hands-on: Opportunity Discovery

What do we need to know in order to formulate the problem statement that a good product can solve? In what ways can we attain this information? What questions do we need to answer? Session includes mentor deep-dives.

13:00 -14:00

Lunch

14:00 - 14:30

Intro: Opportunity Validation

How can we be sure that the problem we’ve discovered is really important enough for people to pay for a solution?

14:30 - 16:30

Hands-on: Opportunity Validation

We’ll exercise devising experiments to validate your problem. Session includes mentor deep-dives.

16:30 - 17:30

Wrap-up and Q&A

Summary of the learnings from the day and time for addressing your questions

Get agenda for day 2 and day 3

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